Friendly
Sweden | Started in 0
Director: Maria-Pia Gottberg
maria-pia@mentalpicture.se
Mission:
Friendy helps children to put feelings into words, to develop children’s self-esteem, empathy and impulse control. Friendy is a doll with different emotional expressions and will shortly be published as app for mobile phones, children’s books and interactive children’s theater. Friendly also offer lectures and trainings to parents. Friendy create awareness and influence attitudes and behavior regarding how parents respond to children’s feelings.
Has women or girls as primary clients/target population: NO
Meets Project Definition of a Women-Led Social Enterprise (Social Mission, Woman Leadership, Portion made in market, portion of profit/surplus reinvested): YES